Amy Edmondson in Vienna in November

Deutsche Version
This fall, Vienna will host the prestigious gathering of thought leaders, the 15th Global Peter Drucker Forum, again, and among the luminaries set to grace the event is none other than Amy C. Edmondson. Renowned as the #1 ranked Management Thinker on the Thinkers 50 list and a distinguished professor at Harvard Business School, Edmondson brings her wealth of knowledge and expertise to the forefront in her new book “The Right Kind of Wrong.” With this book she challenges conventional wisdom about failure and provides readers with a refreshing perspective on this often-dreaded concept.

Embracing Failure for Personal and Organizational Growth

Traditionally, we have viewed failure as the polar opposite of success, a notion that has led to two conflicting “failure cultures.” One side advocates avoiding failure at all costs, while the other insists on failing fast and often. Edmondson argues that these approaches lack the nuance required to distinguish between productive and detrimental failures. Her solution? To help us embrace the idea of “failing well.”

Three archetypes of failure

Drawing on decades of award-winning research, Edmondson introduces readers to three archetypes of failure: basic, complex, and intelligent. Through compelling real-life stories from various spheres, including business, pop culture, and history, she illustrates how individuals and organizations can minimize unproductive failures while maximizing the lessons learned from their mistakes. Edmondson’s framework empowers us to acknowledge our human fallibility, identify when failure is a valuable teacher, and prevent avoidable harm.

“Right Kind of Wrong” equips readers with tailored practices, skills, and mindsets to shift their perspective on failure from one of shame and blame to one of curiosity, vulnerability, and personal growth. Edmondson’s insights enable individuals and organizations to take smart risks while avoiding unnecessary pitfalls.

Amy C. Edmondson’s authority in the field of psychological safety shines through in this book, offering a transformative perspective on failure that has the potential to revolutionize the way we approach setbacks. Her ability to weave together research, practical guidance, and compelling anecdotes ensures that readers will never look at failure in the same way again.

In a world where success and failure are inextricably linked, “Right Kind of Wrong” is a must-read for anyone seeking to harness the power of failure for personal and professional development.

“Right Kind of Wrong” is not just a book; it’s a guide to embracing failure as a valuable tool on the path to growth and innovation. Edmondson’s insights will resonate with leaders, entrepreneurs, and anyone who understands that failure is not the end but rather a beginning. Amy Edmondson will discuss the right kind of failure on November 30th at the Drucker Forum with bestselling author Daniel Pink.

About Amy C. Edmondson (from the publisher Simon & Schuster’s website)

Amy C. Edmondson is the Novartis Professor of Leadership and Management at the Harvard Business School, renowned for her research on psychological safety over twenty years. Her award-winning work has appeared in The New York Times, The Wall Street Journal, the Financial Times, Psychology Today, Fast Company, Harvard Business Review, and more. Named by Thinkers50 in 2021 as the #1 Management Thinker in the world, Edmondson’s Ted Talk “How to Turn a Group of Strangers into a Team” has been viewed over three million times. She received her PhD, AM, and AB from Harvard University. She lives in Cambridge, Massachusetts, and is the author of Right Kind of Wrong, The Fearless Organization, and Teaming.

Simon & Schuster:
Global Peter Drucker Forum: (register early, usually sells out)
Program PDF:

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